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How to Use WhatsApp Business to Grow Your Small Business
Use WhatsApp Business to Grow
If you run a small business in South Africa, you probably already use WhatsApp to chat with customers. But did you know there’s a free app called WhatsApp Business that can help you look more professional, save time, and even get more sales?
Here’s how you can use it to grow your business — step by step.
1. Set Up a Business Profile
When you download WhatsApp Business, you can create a proper business profile. This makes your business look trustworthy and professional.
Add:
Business name
Logo or business photo
What you sell or offer
Business hours
Location (if you have a shop or office)
Website or social media links
Customers will know who you are right away, which builds trust.
2. Use a Catalogue to Show Your Products
Instead of sending photos one by one, you can create a catalogue inside WhatsApp.
Upload product photos with prices and short descriptions.
Customers can scroll through your products like they’re shopping in an online store.
You can easily share a direct product link in chats.
This saves time and makes your business look organized.
3. Save Time with Automatic Messages
You don’t always have time to reply immediately. That’s where automated messages help:
Greeting message: Say hello when a new customer messages you.
Away message: Let people know when you’re closed and when you’ll reply.
Quick replies: Save common answers (like prices, location, or bank details) so you don’t have to type them over and over.
This shows customers you’re active and responsive.
4. Organize Chats with Labels
If you have many customers, chats can get messy. WhatsApp Business lets you label conversations, for example:
“New customer”
“Order placed”
“Payment received”
“Delivery pending”
This makes it easy to track where each customer is in the buying process.
5. Share Your Business Link Everywhere
Every WhatsApp Business account comes with a unique link (like wa.me/yourphonenumber).
Put this link on your Facebook page, Instagram bio, business cards, or flyers.
Customers can click it and start chatting with you instantly.
The easier it is for people to reach you, the more sales you can close.
6. Use WhatsApp Status for Marketing
Your Status works like Instagram Stories. Post updates, promotions, or behind-the-scenes content:
New stock arrivals
Special offers
Customer reviews
Videos of your products in action
👉 Status keeps your business top of mind without spending money on ads.
Final Tips
Keep replies professional but friendly.
Always confirm payments before delivering goods.
Don’t spam — send useful info and offers, not endless messages.
In short: WhatsApp Business helps you look professional, stay organized, and connect with customers faster. And the best part? It’s completely free.
If you haven’t already, download WhatsApp Business today and give your small business a simple but powerful boost.
